Changing The Mindset: What You Need To Know About Market Intelligence To Give You A Competitive Edge
12 Mar 2007Many organizations spend money and make important decisions without really understanding their market or their competitors. “Market Intelligence for the Marketing and Communications Professional” is an interactive session that will take you beyond the standard website searches and typical surveys. You’ll be introduced to concepts and practical ways to obtain, analyze and use market intelligence in your daily activities and gain deeper insights into your markets and competitors.Topics covered include:
- what is market intelligence (vs. market research)?
- how can market intelligence fit into an organization?
- sources of market intelligence?
- introduction to a practical model/framework to obtain and use market intelligence from a lead generation (pre-sales) perspective
- discussion on using market intelligence framework to benefit communications and marketing communications professionals.
About the Speaker: Tim Bramwell is a professional business and market intelligence consultant with a significant record of achievement gained from a 20+ year successful sales, operations and senior management expertise gained over a career spanning Microsoft Corp., Ericsson Canada, AT&T Canada and building his own companies. Tim has been a member of, and has led, sales and marketing delivery teams promoting a variety of technology, consumer and business-to-business products and services.
