Members both experienced and multi-faceted survey shows
Happy New Year. I wish you all a prosperous and engaging 2006.
Thanks to all of you who participated in our survey last month. Not only did we have an excellent response rate, over 22%, we also learned more about who comprises the HTCE and we garnered some great ideas.
Over 72% of respondents have been members for more than two years, 47.5% are full time employees, while 40% are self employed. We are an experienced group of professionals. The majority of us, over 44%, have more than 10 years experience with 25% with 5 - 10 years and 19% with 2-5 years. Students make up 1.2% of our population.
It appears many of us wear more than one hat. Sixty-four percent have expertise in marketing communications, 50% in corporate communications, 35% media relations, 24% special events and 20% technical writing. Some do it all!
Case studies were rated the highest for event value, while networking received the lowest average rating. We’re not sure if that reflects that people don’t like to network or that our events don’t encourage networking. Either way - in keeping with our mandate to get to know each other, we’ll endeavour to deliver cool, novel, valuable "must attend" social events.
We received some excellent suggestions for topics and speakers for 2006 and while we can’t deliver them all, we’ll focus on topics that differentiate the HTCE and will avoid duplicating what other groups may deliver. That said, we’ll look for common areas of interest with other groups to deliver joint events.
We floated the thought of membership fees to enhance professional development and 74% said they would pay a nominal fee. While it’s important to value investing in our own professional development, we’ve decided not to go this route in 2006. Instead, we’ll increase door rates by $5.00 and will look for other ways to generate revenue to support bigger programs and high profile speakers.
Location, location, location - 58% preferred downtown venues for events. We benefited greatly from hosting some events in Burnaby as the space was graciously donated. We’ll likely switch to downtown venues and although we’ll look for some paid space, we’re also interested in hearing from organizations who can accommodate up to 70 - 80 people for free! Let us know if you have any ideas.
The one great quality that defines the HTCE is that it’s run by volunteers and there’s never a shortage. The trend continues as more than 30 people have signed up to volunteer in some capacity for 2006. Rest assured, we’ll be in contact with you!
On that note, I’d like to thank everyone who volunteered in 2005 and in particular to recognize our outgoing executive committee members - Farzana Logan, Ann Charlton and Carly Thorson. We will be announcing our new executive committee later this month as well as our January event and calendar for the year.
Catherine Ducharme
HTCE Founder and President
Download Survey to Guide Planning for 2006 