You've heard how the Canadian Cancer Association raised thousands in donations on Facebook and how Zappos revolutionized customer service with Twitter. But can a B2B company really use social media to grow its business and customer base?
Darren Barefoot and Julie Szabo of Capulet Communications present real-world examples of how social media can make a difference [...]

Sales and marketing veteran Rodan Gopaul-Singh talked about how the relationship between marketing and sales has evolved.  He will show us how both departments can succeed by employing best practices in lead qualification.  Highlights were:

Working with different lead sources
Compensation, Tracking & Metrics
Lead Gen – Should it sit in Marketing or Sales?
InSource vs. Outsourcing Lead Qualification

About [...]

A panel of progressive media professionals discusses ways to get noticed and stay current amidst masses of information. Find out how to harness the new wave of communications methods and gain a foothold in emerging and influential markets. From social media to radio and the printed word, this session will provide insights into the less [...]

Social media often blurs the lines between consumer and producer; "Crowdsourcing" is a perfect example of this phenomenon. Coined by Jeff Howe of Wired Magazine to describe “the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people”, Crowdsourcing is attracting controversy [...]

The Baby Boomers are delaying retirement, Generation X is sandwiched between Baby Boomers and Millennials, waiting their turn at formal leadership and the gale force of the Millennial generation is here to stay.  And through the occurring clashes of generational differences the need for effective communication has never been more important.  Spend an hour exploring [...]

 “Journalism is changing right alongside the technology that brings it to us, and a
whole new style of reporting has emerged.” 
 Orato’s editor-in-chief Paul Sullivan

 
Citizen journalism is changing the news – right from who makes the decisions (on what is news), who controls the media and general public involvement in news creation and participation. [...]

From a no junkmail campaign that became a national media story, a brand so strong that cutting the advertising budget was justified to a website re-design that reduced business risks and increased conversions, the next HTCE case study session has something for everybody.
How a “No Junk Mail Campaign” became a national media story
The Red Dot [...]

In January we presented "Social media a new way to market". Join us for our next social media event presented by Darren Barefoot and Julie Szabo of  and authors of ebook Getting to First Base, A Social Media Marketing Playbook.
Many organizations are adopting social media relations as part of their online marketing activities. But, the [...]

Facebook, Linkedin, YouTube, MySpace … what does the social media revolution mean to marketers and communicators? How is it redefining how we communicate, connect, network and build relationships with customers, stakeholders and even employees? How are companies using social media to increase visibility and build awareness? What are the risks and pitfalls of using social [...]

Breaking through the surface and generating buzz are essential in today’s cluttered marketplace.  No one knows this better than Smak, a Vancouver-based agency that has built its national business on guerilla marketing and press-generating tactics.
At the next HTCE event, Smak’s Creative Director, Claire Lamont, and Office Gossip, Tuuli Hannula will present case studies on B2B [...]