Commencing in May 2012, the Marketing Management Department in the School of Business at Kwantlen Polytechnic University is seeking several contract instructors. The successful candidates will be required to teach in support of the School of Business Marketing Certificate, Marketing Diploma, and Bachelor of Business in Administration in Marketing Management Degree.
Click here for more details.

The reality is content strategy is everywhere. It underpins discussions of digital, publishing, and social media strategies, to name a few. The rise of content strategy has given legitimacy to a field of practice that continues to develop, with best practices still being refined. The discipline covers a range of activities that stretch any skill set, from content design and curation to taxonomies and editorial. The challenge is to understand how a content strategy can work in your particular business context, and to match the type of content strategy to your business and content requirements.

Rahel Anne Bailie, named one of the top ten most influential content strategy professionals, takes us on a whirlwind tour of the content strategy landscape and explores the connections and intersections between the various functional areas within this emerging discipline to provide a framework for both organizations and practitioners.

Rahel Anne Bailie, principal of Intentional Design, [link:
is a recognized thought leader in the content strategy field. She integrates content strategy, business analysis, information architecture, and content management to increase the ROI of product lifecycle content. An aficionado of content structure and standards, she is in demand for her appreciation of the technical side of content. She is a Fellow of STC [link: www.stc.org] and was named one of the top ten most influential content strategy professionals.

• Content Curation
• Marketing using LinkedIN
• Using Google+ to build your brand
• The value of Social Sharing
• Tapping the digital influencers or becoming a digital influencer

We’re also looking organizations to present their case studies on how they’ve developed social media policies or have integrated social media into their overall marketing and communications activities.

Full disclosure – we like to keep costs low and value of content high (so no blatant pitching). As a not-for-profit we don’t pay our speakers so are not looking for paid professionals. Rather we’re looking for people who want an audience and have something relevant to share.

Interested? Email Catherine Ducharme info@htce.org

Don’t have a mobile strategy yet? In 2010, smart phones sales officially outnumbered PC sales. Today there are more mobile devices in the world than people and in the next two years, half of your site’s users will be via mobile. The bottom line: Mobile web isn’t going to be huge. It already is. So what does this mean for marketers and communicators?

According to Domain7′s Mobile Manifesto, mobile is an indispensable part of your online marketing strategy. Join us on January 9th as we kick off the first HTCE session of 2012 with Shawn Neumann, president and founder of Domain7 an international web agency. Shawn will walk us through the mobile landscape and build the case for an integrated mobile strategy. He’ll explore the first decision you need to make – mobile website or mobile app — and will discuss the importance of knowing what content makes sense and adds value in a mobile context. Shawn will also address advances in responsive-web development that ensure content display adapts on on different devices. You’ll learn:

- Why you need a mobile strategy
- The importance of and integrated online strategy
- Tips for structuring content for mobile

About our speaker
Shawn Neumann is an entrepreneur, a nationally recognized speaker, and a British Columbia tech leader. After obtaining a degree in economics and history from Simon Fraser University, Shawn founded Domain7 as a home-based business in 1996. After dodging the dot.com crash in 2000 by finding niche ways to help online companies with their unique problems and challenges, the business leader grew Domain7 into what it is today – an international web agency that provides a complete range of web solutions and services for its clients.

Location:
YWCA 535 Hornby Street
Vancouver, BC V6C 2E8

If you only engage in ordinary outreach activities – press releases, email marketing and Google AdWord buys – it’s hard to get noticed in a busy landscape where every business and non-profit is vying for attention. Why? When everyone does the same thing, no one organization shines. In this session, Darren and Julie share their strategy and process for attracting attention online while also nurturing excited, committed, passionate and devoted fans. They’ll share some of their favourite online marketing campaigns that demonstrate how engaged customers and supporters can become the most powerful marketing department on the planet.

About our Speakers
Capulet Communications Inc is a Web marketing agency that promotes remarkable ideas, products and services online. Partners Darren Barefoot and Julie Szabo have helped global not-for-profits, national brands and businesses develop their Web marketing strategies since 2003. In partnership with our colleagues at Biro Creative, we’ve developed a Movement Marketing Program; a unique service designed for cause-based organizations and leaders ready to expand and engage an online movement.

Darren and Julie speak regularly as experts about Web PR and social media marketing and have been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. They are also the authors of “Friends with Benefits: A Social Media Marketing Handbook“.

Is video part of your marketing communications strategy? Digital evolution has made video more accessible, cheaper and easier to share. It’s quickly becoming the hot new communications tool as more organizations use the power of video to engage, tell a story, evoke emotion and show, not tell. Video is being used internally and externally to educate, inspire, inform, entertain, teach, showcase products and deliver testimonials. It’s no wonder YouTube is the second largest search engine. On Monday, November 7th join us for an informative session on the impact of web video today and into the future. Presented by Thor Berggren, CEO, InterFusion.ca, this session will cover topics from market trends, top video categories, communication stages to storytelling, viral videos, technology, and analytics.

Speaker bio: Thor Berggren, CEO, InterFusion
Thor is a business professional who has helped companies of all sizes. He has been responsible for solutions used in video marketing, mobile phone networks, hospitals, retail environments, national payment systems, broadcast radio, consumer electronics, and nuclear accelerators. Having spent half his career in the California tech sector, Berggren now lives in his hometown of Vancouver, Canada. He holds an Honours Engineering Science degree from Simon Fraser University which includes a focus in entrepreneurship and management.

Website or TV Station? Planning for a Future of Web Video
Thor Berggren, CEO, InterFusion

An informational overview addressing the current and future issues surrounding web video. Topics will include: market trends, top video categories, communication stages, storytelling, viral videos, technology, and analytics. Presented by Thor Berggren, CEO, InterFusion.ca.

Thor Berggren is a business professional who has helped companies of all sizes. He has been responsible for solutions used in video marketing, mobile phone networks, hospitals, retail environments, national payment systems, broadcast radio, consumer electronics, and nuclear accelerators. Having spent half his career in the California tech sector, Berggren now lives in his hometown of Vancouver, Canada. He holds an Honours Engineering Science degree from
Simon Fraser University which includes a focus in entrepreneurship and management.

No Longer a Sidedish: Bringing Social Media into your Marketing Strategy
Speaker: Mhairi Petrovic, President, Out-Smarts Marketing Inc.

Many organizations are still struggling with the value of social media and how it factors into the overall marketing/comms strategy. Others are experimenting with it through ad hoc activities on the side. And others want to be everywhere social but don’t have the strategy, resources or a way to sustain it. Where is your org?

Monday’s HTCE session presents Mhairi Petrovic, President, Out-Smarts Marketing Inc., an internet marketing and social media company services company. Mhairi will take us on a social media journey from viability to implementation and beyond. This session is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix. Case Study: Using Metroland Media Group (the largest community newspaper chain in Ontario) as a case study, we will step through the key factors that established organisations should take into account when developing and implementing manageable social media strategies.

———————————————————————————————————
Please note: The change in time and location for Oct 3rd’s HTCE!
———————————————————————————————————

Should a Mobile App or Website be part of your strategy?

The growth of mobile apps and mobile websites is allowing marketers/communicators to reach new audiences and deliver information in different ways. Are these mobile channels part of your strategy? Should they be? Join Angela Robert, CEO of Conquer Mobile at the June 20th HTCE event. Angela will step us through considerations such as:

• determining the business value
• how to select a vendor
• how to prioritize business requirements
• what smartphone should you build for?

Angela will also take us through the process, from concept to a finished app in an app store, and will share case studies of apps they’ve built for clients.

Speaker bio: Angela is CEO of Conquer Mobile. Conquer Mobile has developed more than 20 dynamic mobile apps since its inception 2006, including the Official McDonald’s Canada Restaurant Locator, the first Speech Recognition Business Search for Canpages and Ziplocal, and the ChicWalks shopping guide. Accolades include ranking #1 in the iTunes Reference Category for Canpages and MyNearest Applications for eight weeks, featured by Apple and top media during the 2010 Winter Olympics for ChicWalks Vancouver Shopping, and the Pop Vox: Best Mobile Application Award in 2008.

The Social Science of B2B Connections

For our first “come back” event, we’re delighted to be joined by local social media educator and President of Web Friendly, Matt Astifan. Matt’s topic, “The Social Science of B2B Connections” will walk through a visual diagram titled Connectonomics that shows you how to use social networks to connect with mutually beneficial business partnerships to rapidly grow your customer base.

You’ll learn:
• How to create authenticity for your brand and build trust with your clients
• How 90% of businesses are wasting time and money on social media and don’t even know it
• 7 insights to diagnose a social media campaign in minutes
• How to double, triple or even quadruple your engagement on every update with one simple strategy

Speaker bio: Matt Astifan is the President of Web Friendly, a Vancouver based school for educating, inspiring and connecting entrepreneurs to new media strategy. Web Friendly offers programs for beginners and advanced students on how to start, grow and manage efficient online marketing campaigns. Matt works with clients one-on-one, though in person and online workshops and private corporate training. He is also the organizer of Internet Masterminds Canada, a rapidly growing non-profit group with over 400 members, which offers weekly meetups on Internet marketing related topics..

Follow Matt
twitter.com/webfriendly