YouTube, which is owned by Google and impacts SEO, is now the second largest search engine with over 60 hours of video uploaded every minute and 4 billion views per day.

What can you and your clients do to take advantage of that?

About our speaker
Josh Rimer has been an official YouTube Partner for 4 years and has created over 170 videos for his own channel, which have received 5 million views so far. He has over 10,000 subscribers and has written a 40 page eBook about his YouTube Marketing Tactics, which is available for free on his blog (link to: www.JoshRimer.com ). Josh works with companies to develop YouTube strategies and helps them optimize their videos to get found more often in YouTube and Google searches. He also provides product placement within his own videos so that companies can benefit from his endorsement to a growing audience of people who know, like and trust him.

Join Bob Neudecker, owner of Ten5 Marketing, as he discusses the power of CRM in marketing as “the missing link” for many organizations to fully integrate their marketing and sales processes from campaign, to lead, to closed sale. Learn why CRM is a must-have for companies to automate their marketing processes, gain visibility into the bigger picture and build operational efficiencies into their business that scale as the company grows – and more importantly – boost their revenue by generating targeted leads, closing more sales and retaining more customers.

About our speaker
CRM expert, Bob Neudecker is the owner of Ten5 Marketing, a marketing consulting and services company based in Vancouver, BC. With 20 years of sales and marketing experience, Bob and his team help clients build their brand and generate targeted leads that drive revenue. Before that Bob was Director of Marketing at Maximizer Software, developers of Maximizer CRM software.
Prior to founding Ten5 Marketing, Bob gained a wide range of experience, leveraging his background in business administration, engineering, sales and marketing. He has held senior roles in companies from small start-ups to large enterprise and has led marketing teams in manufacturing, software and technology industries.

Register now!

Commencing in May 2012, the Marketing Management Department in the School of Business at Kwantlen Polytechnic University is seeking several contract instructors. The successful candidates will be required to teach in support of the School of Business Marketing Certificate, Marketing Diploma, and Bachelor of Business in Administration in Marketing Management Degree.
Click here for more details.

The reality is content strategy is everywhere. It underpins discussions of digital, publishing, and social media strategies, to name a few. The rise of content strategy has given legitimacy to a field of practice that continues to develop, with best practices still being refined. The discipline covers a range of activities that stretch any skill set, from content design and curation to taxonomies and editorial. The challenge is to understand how a content strategy can work in your particular business context, and to match the type of content strategy to your business and content requirements.

Rahel Anne Bailie, named one of the top ten most influential content strategy professionals, takes us on a whirlwind tour of the content strategy landscape and explores the connections and intersections between the various functional areas within this emerging discipline to provide a framework for both organizations and practitioners.

Rahel Anne Bailie, principal of Intentional Design, [link:
is a recognized thought leader in the content strategy field. She integrates content strategy, business analysis, information architecture, and content management to increase the ROI of product lifecycle content. An aficionado of content structure and standards, she is in demand for her appreciation of the technical side of content. She is a Fellow of STC [link: www.stc.org] and was named one of the top ten most influential content strategy professionals.

• Content Curation
• Marketing using LinkedIN
• Using Google+ to build your brand
• The value of Social Sharing
• Tapping the digital influencers or becoming a digital influencer

We’re also looking organizations to present their case studies on how they’ve developed social media policies or have integrated social media into their overall marketing and communications activities.

Full disclosure – we like to keep costs low and value of content high (so no blatant pitching). As a not-for-profit we don’t pay our speakers so are not looking for paid professionals. Rather we’re looking for people who want an audience and have something relevant to share.

Interested? Email Catherine Ducharme info@htce.org

Don’t have a mobile strategy yet? In 2010, smart phones sales officially outnumbered PC sales. Today there are more mobile devices in the world than people and in the next two years, half of your site’s users will be via mobile. The bottom line: Mobile web isn’t going to be huge. It already is. So what does this mean for marketers and communicators?

According to Domain7′s Mobile Manifesto, mobile is an indispensable part of your online marketing strategy. Join us on January 9th as we kick off the first HTCE session of 2012 with Shawn Neumann, president and founder of Domain7 an international web agency. Shawn will walk us through the mobile landscape and build the case for an integrated mobile strategy. He’ll explore the first decision you need to make – mobile website or mobile app — and will discuss the importance of knowing what content makes sense and adds value in a mobile context. Shawn will also address advances in responsive-web development that ensure content display adapts on on different devices. You’ll learn:

- Why you need a mobile strategy
- The importance of and integrated online strategy
- Tips for structuring content for mobile

About our speaker
Shawn Neumann is an entrepreneur, a nationally recognized speaker, and a British Columbia tech leader. After obtaining a degree in economics and history from Simon Fraser University, Shawn founded Domain7 as a home-based business in 1996. After dodging the dot.com crash in 2000 by finding niche ways to help online companies with their unique problems and challenges, the business leader grew Domain7 into what it is today – an international web agency that provides a complete range of web solutions and services for its clients.

Location:
YWCA 535 Hornby Street
Vancouver, BC V6C 2E8

If you only engage in ordinary outreach activities – press releases, email marketing and Google AdWord buys – it’s hard to get noticed in a busy landscape where every business and non-profit is vying for attention. Why? When everyone does the same thing, no one organization shines. In this session, Darren and Julie share their strategy and process for attracting attention online while also nurturing excited, committed, passionate and devoted fans. They’ll share some of their favourite online marketing campaigns that demonstrate how engaged customers and supporters can become the most powerful marketing department on the planet.

About our Speakers
Capulet Communications Inc is a Web marketing agency that promotes remarkable ideas, products and services online. Partners Darren Barefoot and Julie Szabo have helped global not-for-profits, national brands and businesses develop their Web marketing strategies since 2003. In partnership with our colleagues at Biro Creative, we’ve developed a Movement Marketing Program; a unique service designed for cause-based organizations and leaders ready to expand and engage an online movement.

Darren and Julie speak regularly as experts about Web PR and social media marketing and have been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. They are also the authors of “Friends with Benefits: A Social Media Marketing Handbook“.

Is video part of your marketing communications strategy? Digital evolution has made video more accessible, cheaper and easier to share. It’s quickly becoming the hot new communications tool as more organizations use the power of video to engage, tell a story, evoke emotion and show, not tell. Video is being used internally and externally to educate, inspire, inform, entertain, teach, showcase products and deliver testimonials. It’s no wonder YouTube is the second largest search engine. On Monday, November 7th join us for an informative session on the impact of web video today and into the future. Presented by Thor Berggren, CEO, InterFusion.ca, this session will cover topics from market trends, top video categories, communication stages to storytelling, viral videos, technology, and analytics.

Speaker bio: Thor Berggren, CEO, InterFusion
Thor is a business professional who has helped companies of all sizes. He has been responsible for solutions used in video marketing, mobile phone networks, hospitals, retail environments, national payment systems, broadcast radio, consumer electronics, and nuclear accelerators. Having spent half his career in the California tech sector, Berggren now lives in his hometown of Vancouver, Canada. He holds an Honours Engineering Science degree from Simon Fraser University which includes a focus in entrepreneurship and management.

Website or TV Station? Planning for a Future of Web Video
Thor Berggren, CEO, InterFusion

An informational overview addressing the current and future issues surrounding web video. Topics will include: market trends, top video categories, communication stages, storytelling, viral videos, technology, and analytics. Presented by Thor Berggren, CEO, InterFusion.ca.

Thor Berggren is a business professional who has helped companies of all sizes. He has been responsible for solutions used in video marketing, mobile phone networks, hospitals, retail environments, national payment systems, broadcast radio, consumer electronics, and nuclear accelerators. Having spent half his career in the California tech sector, Berggren now lives in his hometown of Vancouver, Canada. He holds an Honours Engineering Science degree from
Simon Fraser University which includes a focus in entrepreneurship and management.